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The Portfolio of Nathan Wigglesworth
enjoy
The Portfolio of Nathan Wigglesworth
I'm an Englishman in New York and currently working as a senior art director at Wieden + Kennedy. Previously I spent time at Anomaly and Mother. I've received recognition at a range of shows including: D&AD, Cannes, Young Guns, AICP etc. My work has been featured on a variety of media stations, such as ESPN, CNN, Fast Company and others. I'm an avid lover of Leeds United, boxing, typography, and electronic music. Feel free to reach out and say hi!
Duracell
From the moment of conception to completion, our concept was executed in 28 days over the Christmas break! We knew we had created something special, and once the film went live, it was great to see that other people felt the same as we did.
Duracell
From the moment of conception to completion, our concept was executed in 28 days over the Christmas break! We knew we had created something special, and once the film went live, it was great to see that other people felt the same as we did.
Duracell
Superbowl Film
No one cares about batteries, so to make a Duracell commercial that exploded the internet was the biggest success I've been a part of. We decided to tell a different story about energy, one that empowers people to trust their own power. Some sources of power are stronger than others, and who better to tell this story than Derrick Coleman.
DIRECTOR
× AJ Rojas / Park Pictures
ROLE
× Senior Art Director
RECOGNITION
× No.1 video on reddit
× 24 million views
× Cannes Lion - Bronze
× AICP Winner
× Top 10 on Creativity
Philadelphia 76ers
It was a dream assignment to create a rally cry for one of the NBA's most iconic basketball teams, in one of the most iconic cities in the United States, Philadelphia, the birthplace of the revolution.
Philadelphia 76ers
It was a dream assignment to create a rally cry for one of the NBA's most iconic basketball teams, in one of the most iconic cities in the United States, Philadelphia, the birthplace of the revolution.
philadelphia 76ers
Brand Launch 2016
Despite one of the worst records in the NBA, the 76ers have a heritage of being one of the great basketball franchises of all time. Great players such as Allen Iverson, Dr.J, Charles Barkley, Moses Malone, and Wilt Chamberlain have graced the team. We were tasked with rallying the city behind the new team and vision.
DIRECTOR
× Twin / Reset Content
PHOTOGRAPHER
× Daniel Soderstedt
VOICE OVER
× Will Smith
ROLE
× Senior Art Director
Duracell + NFL
We were given the challenge to launch Duracell's new partnership with the NFL. We decided to build on the biggest rivalry in the game, and show two sides of the same game between the Seattle Seahawks and the San Francisco 49ers.
Duracell + NFL
We were given the challenge to launch Duracell's new partnership with the NFL. We decided to build on the biggest rivalry in the game, and show two sides of the same game between the Seattle Seahawks and the San Francisco 49ers.
Duracell + NFL
Launch partnership with NFL
We were given the challenge to launch Duracell's new partnership with the NFL. We decided to build on the biggest rivalry in the game, and show two sides of the same game between the Seattle Seahawks and the San Francisco 49ers.
DIRECTOR
× Chris Sargent / Anonymous Content
ROLE
× Senior Art Director
RECOGNITION
× Ad of the day - Adweek
× Featured on Fast Company
Utah Tourism
The Utah National Parks are some of the most spectacular in the world. We were challenged to create a piece of work that would slap busy San Francisco commuters in the face and jalt them into thinking about taking a little trip into the wilderness.
Utah Tourism
The Utah National Parks are some of the most spectacular in the world. We were challenged to create a piece of work that would slap busy San Francisco commuters in the face and jalt them into thinking about taking a little trip into the wilderness.
UTAH OFFICE OF TOURISM
Outdoor Installation
When I first arrived to see the installation in San Francisco, there were three people taking pictures of the view with their iphones. How often does that happen? In fact, one evening I sat and watched people's reactions and they walked through the space, it was a fantastic experience.
ROLE
× Senior Art Director
RECOGNITION
× Addy Best of Show 2011
× Creativity Top.5
× Graphis - Best of Advertising Annual
× Featured on: FastCo, Mashable, Cool Hunting...
Sbtrkt
I co-directed and created this music video with some friends as an independent project for Sbtrkt, a popular electronic musician. The song is about letting go of unhealthy relationships.
Sbtrkt
I co-directed and created this music video with some friends as an independent project for Sbtrkt, a popular electronic musician. The song is about letting go of unhealthy relationships.
Sbtrkt
Co-directed Music Video
One of my favorite hobbies is to shop in antique stores. I found this large ancient dollhouse and figured it would be the perfect environment for a music video. When we captured photography of the rooms, they looked real, so we decided to play with perspective and let a spider run loose inside the space.
ROLE
× Co-Director and Creator
NIckelodeon
We were challenged to redesign Nickelodeon's front lobby in Los Angeles. They explained that they felt the office had become quite corporate and wanted to bring some soul into the space.
NIckelodeon
We were challenged to redesign Nickelodeon's front lobby in Los Angeles. They explained that they felt the office had become quite corporate and wanted to bring some soul into the space.
NICKELODEON + Nychos
Space re-design
After Nickelodeon explained that they felt the office had become quite corporate and wanted to bring some soul into the space, we had the perfect solution. We suggested that we commission the graffiti artist Nychos to rip open Nick's staple charater and show his soul. We also hosted an art show for the studio and invited The Weird Crew to come and showcase their work.
ROLE
× Senior Art Director
ARTIST
× Nycos and the weird crew
Addys
Addys
Addys
Poster design
This series of posters that captured the aggressive nature of creating and defending good work were printed and given to a range of different design studios. The posters were created to promote the Salt Lake City Addy Award show. The posters generated a large amount of buzz on a series of different design blogs.
ROLE
× Art Director
RECOGNITION
× Featured on: Abduzeedo,
Under Construction Design,
Fast Company and others.
Charter
We were challenged to highlight the many different channels avaliable through Charter Cable. This brief gave birth to Mike, the IT man who has seen every action movie that exists.
Charter
We were challenged to highlight the many different channels avaliable through Charter Cable. This brief gave birth to Mike, the IT man who has seen every action movie that exists.
Charter Cable
TV Campaign
We had the wonderful opportunity to shoot these commercials with Aaron Ruelle, the epic director known for his role in Napoleon Dynamite. We were challenged to bring the concept of 'more selection' to life for our audience.
DIRECTOR
× Aaron Ruell / Biscuit Productions
ROLE
× Senior Art Director
Azzerad
My brother and I both collaborate on a small t-shirt label called Azzerad. We are trying really hard to make sure this brand makes no sense. We do not want it to be conceptual or refined. We want Azzerad to be experimental and a little messy.
Azzerad
My brother and I both collaborate on a small t-shirt label called Azzerad. We are trying really hard to make sure this brand makes no sense. We do not want it to be conceptual or refined. We want Azzerad to be experimental and a little messy.
Azzerad
An independent t-shirt label
My brother and I have created this experimental place, where we can explore illustration and fashion, without the fear of making mistakes. It is a place where we can play with motion, color, type, and ultimately create something we are happy to wear.
