Portfolio of Nathan Wigglesworth
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Bud Light + Lady Gaga

We launched one of pop's biggest star's new album, Joanne with an un-traditional tour, and streamed her concert to thousands via social media. Joanne became the no.1 album in the country.

BUD LIGHT

EXPERIENTIAL + Social

Bud Light wanted to connect with culture in a more relevant way. So we met with Lady Gaga who was planning to launch her new album to explore ways that we could work together. So instead of launching her album with a traditional tour, we decided to create a dive bar tour across America, and to stream the concerts via Facebook Live.

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see the livestream performances

 

DIRECTOR
× Miles Jay (Trailer)
× Wieden + Kennedy, Joint (Concerts)

PHOTOGRAPHY
× Mason Poole

ROLE
× Senior Art Director

RECOGNITION
× One Show - Merit
× Cannes Lions - Shortlist
× Webby's
× AICP
× Over 30 Million online views