Portfolio of Nathan Wigglesworth
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Jordan - No Draw

Brand Jordan set the internet on fire with this latest campaign. GGG fought Canelo Alvarez and was robbed of a victory by shady judges. The fight ended in a draw. They were supposed to fight in a rematch, but Canelo tested positive for steroids. He blamed the positive drug test on Mexican steak. GGG creates a provocative film to share his special ingredient for success.

 

BRAND JORDAN

Film

Brand Jordan set the internet on fire with this latest campaign. GGG fought Canelo Alvarez and was robbed of victory by shady judges in their first fight which ended in a draw. They were supposed to fight a rematch, but Canelo tested positive for steroids. He blamed the positive drug test on Mexican steak. We made a pointed film to call out GGG’s opponent.

 
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AGENCY
× WIEDEN + KENNEDY

ROLE
× SENIOR CREATIVE

CREATIVE DIRECTORS
× CALEB JENSEN & JIMM LASSER

DIRECTOr
× RYAN BOOTH / PULSE FILMS

ROLE
× Senior CREATIVE