Portfolio of Nathan Wigglesworth
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Philadelphia 76ers

It was a dream assignment to create a rally cry for one of the NBA's most iconic basketball teams, in one of the most iconic cities in the United States, Philadelphia, the birthplace of the revolution.

PHILADELPHIA 76ERS

Brand Launch 2016

Despite one of the worst records in the NBA, the 76ers have a heritage of being one of the great basketball franchises of all time. Great players such as Allen Iverson, Dr.J, Charles Barkley, Moses Malone, and Wilt Chamberlain have graced the team. We were tasked with rallying the city behind the new team and vision.

DIRECTOR
× Twin / Reset Content

PHOTOGRAPHER
× Daniel Soderstedt

VOICE OVER
× Will Smith

ROLE
× Senior Art Director

DESIGN
× Mother Design